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1010 Raymur Avenue

Vancouver, BC, V6A 3T2



At Article, we want to make buying furniture better. But traditional retail models are not setup to facilitate great value — especially in the furniture market. Our founders wanted to use technology to combine the convenience of the internet with the the knowledge of a real-life experience. Our founders combined their engineer-mindset with a killer design team to design and source a catalogue that features mid-century, Scandinavian, and West coast modern designs. Five years later, here we are.

At Article, we make beautiful, quality furniture at fair prices. We strive to produce beautiful designs that are well-made and affordably priced. We have high standards. To hit these lofty goals, we work directly with our manufacturers, subsidize shipping, and forgo expensive showrooms. Altogether, these efforts let us bring classic, value-driven furniture to our customers. Plus, our flat-rate, expertly-managed shipping gets it to our customers fast.

By focusing on a digital experience, Article can cut costs traditional furniture retailers can't. We don’t pay for expensive rents or sales commissions, and we don’t waste money on floor models. Instead, we pass all those savings on to our customers — a savings of 30% lower than regular retail prices.

Since our launch in 2013, Article has grown. Our four founders started operations huddled around two small desks, building the foundation of the company on their disciplined operation. By 2015, the company had achieved profitability. Today, Article has achieved $100-million in gross annual sales.


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Fast Company

Online furniture delivery is just not convenient. Article may finally change that

Elizabeth Segran – January 24th, 2019

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15 Timeless Pieces Of Furniture To Invest In

Eva Taylor Grant – January 19th, 2019

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Wall Street Journal

Start Buying Furniture the Millennial Way—or Risk Missing Out

Catherine Romano – December 13th, 2018

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Canadian Business

How Article shook up a staid industry to become Canada’s Fastest-Growing Company

Alex Van Tol – September 13th, 2018

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This Store Has Every Mid-Century Modern Piece We Want for Fall

Nikhita Mahtani – August 13th, 2018

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New York Magazine

The Best Couches Under $2,000 Interior designers suggested them, then we sat on them

Margaret Rhodes – June 17th, 2019


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Aamir Baig

Co-founder, Director and CEO at Article

As Article’s co-founder and CEO, Aamir oversees the company’s day-to-day business operations. He works directly with teams across the organization, from engineering to warehousing and logistics, to marketing and creative, all to realize the company’s mission of engineering remarkably better furniture experiences.

Aamir has a passion for developing and investing in technology companies that solve real-life problems. Prior to founding Article, he co-founded Etilize Inc. which provides mission-critical product data and solutions for retailers, distributors, and manufacturers to power their e-commerce operations. Etilize was acquired by GFK Group in 2009.

Aamir holds a Bachelor of Science (BSc) in Computer Engineering from the University of Alberta, and a MBA from INSEAD.

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Fraser Hall

Co-founder and Director at Article

Fraser is a co-founder of and director at Article. Together with the other founders, he helps drive Article’s long-term strategic vision of becoming a leading furniture brand. Fraser is also the co-founder and managing partner of Vancouver Founder Fund (VFF), Article’s largest external investor.

A lifelong entrepreneur, activist, and technology leader, Fraser is known for bringing order and calm to fiery situations. Fraser has experience co-founding and operating bootstrapped and venture-backed businesses, most notably Article (co-founder, director), Recon Instruments (co-founder, chairman) and Vancouver Founder Fund (co-founder, managing partner).

Fraser holds a Bachelor of Computer Engineering (BEng) from Western University and MBA from the University of British Columbia. An accomplished mariner and animal rights activist, Fraser has served as ship’s captain for the Sea Shepherd organization on many campaigns around the world.

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Samuel Prochazka

Co-founder and Director at Article

As a founder and director of Article, Sam works closely with the other founders to drive Article’s long-term strategic goals.

Sam, a serial entrepreneur, is co-founder of several companies in a wide range of fields including real estate software, e-commerce, furniture and bedding products, and medical devices. He presently serves as president and CEO of Novosbed Inc., one of the the first online direct-to-consumer mattress companies. Sam is also president of Intrin Property Development, a company that disassembles and reconstructs historic buildings that would otherwise be demolished.

Sam holds a Bachelor of Science (BSc) in Computer Engineering from the University of Alberta, where he met and became friends with fellow co-founder and Article’s CEO, Aamir Baig.

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Andy Prochazka

Co-founder and CMO at Article

As co-founder and CMO, Andy works primarily with Article's marketing, creative, and product development teams to realize the company's goal of delivering remarkably better experiences in the furniture industry.

Andy has co-founded and managed companies in several distinct fields including SAAS, e-commerce, and medical devices. Andy currently serves as executive chairman for Rehabtronics Inc., a medical devices company that helps people move again after neurological injury. He is also a co-founder and director at Novosbed Inc.

Andy holds a Bachelor of Science (BSc) in Computer Engineering from the University of Alberta, where he met and became friends with fellow co-founder and Article’s CEO, Aamir Baig. In 2006, he obtained a certificate in Mandarin Chinese from the Beijing Language and Culture University.