PRESS CONTACT

press@article.com

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Website

Founded

2011

Employees

600

Location

1010 Raymur Avenue

Vancouver, BC, V6A 3T2

Canada

OUR STORY

Article makes it easy to buy beautiful modern furniture. We opened shop to offer a better way to get great style and high quality products delivered quickly and easily, right to your home. You see, traditional retail models are not set up to facilitate great value — especially in the furniture market. Our founders wanted to use technology to combine the convenience of eCommerce with the assurance of an in-person experience. By uniting their engineering mindset with a killer design team, Article was born.

By focusing on a digital-first experience, Article is able to pass along considerable savings to customers. We also take shipping as seriously as we take design, sending out thousands of orders to customers across the United States and Canada every month. Did we mention our shipping starts at a flat rate of $49? Not too shabby.

Since our launch in 2013 Article has grown rapidly. Led by discipline, data, and a dedicated team, Article achieved profitability by 2015.

OUR TEAM

Article aamir baig headshot

Aamir Baig

Co-founder, Director and CEO at Article

As Article’s co-founder and CEO, Aamir oversees the company’s day-to-day business operations. He works directly with teams across the organization, from engineering to warehousing and logistics, to marketing and creative, all to realize the company’s mission of engineering remarkably better furniture experiences.

Aamir has a passion for developing and investing in technology companies that solve real-life problems. Prior to founding Article, he co-founded Etilize Inc. which provides mission-critical product data and solutions for retailers, distributors, and manufacturers to power their e-commerce operations. Etilize was acquired by GFK Group in 2009.

Aamir holds a Bachelor of Science (BSc) in Computer Engineering from the University of Alberta, and a MBA from INSEAD.

Article fraser headshot

Fraser Hall

Co-founder and Director at Article

Fraser is also the co-founder and managing partner of Rhino Ventures, Article’s largest external investor.

A lifelong entrepreneur, activist, and technology leader, Fraser is known for bringing order and calm to fiery situations. Fraser has experience co-founding and operating bootstrapped and venture-backed businesses, most notably Article (co-founder, director), Recon Instruments (co-founder, chairman) and Vancouver Founder Fund (co-founder, managing partner).

Fraser holds a Bachelor of Computer Engineering (BEng) from Western University and MBA from the University of British Columbia. An accomplished mariner and animal rights activist, Fraser has served as ship’s captain for the Sea Shepherd organization on many campaigns around the world.

Article sam  prochazka headshot

Samuel Prochazka

Co-founder and Director at Article

As a founder and director of Article, Sam works closely with the other founders to drive Article’s long-term strategic goals.

Sam, a serial entrepreneur, is co-founder of several companies in a wide range of fields including real estate software, e-commerce, furniture and bedding products, and medical devices. He presently serves as president and CEO of GoodMorning, one of the first online direct-to-consumer mattress companies.

Sam holds a Bachelor of Science (BSc) in Computer Engineering from the University of Alberta, where he attended with his twin brother and co-founder, Andy, and became friends with fellow co-founder and Article’s CEO, Aamir Baig.

Article andy prochazka headshot

Andy Prochazka

Co-founder and COO at Article

As co-founder and COO, Andy oversees Article’s operations department, which is composed of the retail operations and sales and services team. He works directly with these teams to optimize operational speed and efficiency throughout the company to achieve core business objectives.

Andy has co-founded and managed companies in several distinct fields including SAAS, e-commerce, and medical devices. He is also a co-founder and director at GoodMorning.

Andy holds a Bachelor of Science (BSc) in Computer Engineering from the University of Alberta, where he attended with his twin brother and co-founder, Sam, and became friends with fellow co-founder and Article’s CEO, Aamir Baig. In 2006, he obtained a certificate in Mandarin Chinese from the Beijing Language and Culture University.