Forbes
How Article Built A Leading DTC Furniture Company Without Tens Of Millions Of Venture Funding
Dave Knox – June 1st, 2021
Website
Founded
2011
Employees
1000
Location
1010 Raymur Avenue
Vancouver, BC, V6A 3T2
Canada
OUR STORY
Article makes it easy to buy beautiful modern furniture. We opened shop to offer a better way to get great style and high quality products delivered quickly and easily, right to your home. You see, traditional retail models are not set up to facilitate great value — especially in the furniture market. Our founders wanted to use technology to combine the convenience of eCommerce with the assurance of an in-person experience. By uniting their engineering mindset with a killer design team, Article was born.
By focusing on a digital-first experience, Article is able to pass along considerable savings to customers. We also take shipping as seriously as we take design, sending out thousands of orders to customers across the United States and Canada every month. Did we mention our shipping starts at a flat rate of $49? Not too shabby.
Since our launch in 2013 Article has grown rapidly. Led by discipline, data, and a dedicated team, Article achieved profitability by 2015.
By focusing on a digital-first experience, Article is able to pass along considerable savings to customers. We also take shipping as seriously as we take design, sending out thousands of orders to customers across the United States and Canada every month. Did we mention our shipping starts at a flat rate of $49? Not too shabby.
Since our launch in 2013 Article has grown rapidly. Led by discipline, data, and a dedicated team, Article achieved profitability by 2015.
FEATURED NEWS
New York Magazine
The Best Bedroom Benches, According to Interior Designers
Lauren Ro – September 28th, 2020
The Zoe Report
Yes, Article’s Sven Sofa Is Worth All The Hype — Here’s Why
Thersa Massony – June 16th, 2021
Business Insider
Madeline Stone – January 26th, 2021
POPSUGAR
This Instagram-Famous Article Sectional Sofa Turned My Apartment Into a Comfy Haven
Macy Cate Williams – May 15th, 2020
modernretail
DTC furniture brand Article sees the outdoors as its ticket to growth
Cale Guthrie Weissman – April 7th, 2021
OUR TEAM
Aamir Baig
Co-founder, Director and CEO at Article
As Article’s co-founder and CEO, Aamir oversees the company’s day-to-day business operations. He works directly with teams across the organization, from engineering to warehousing and logistics, to marketing and creative, all to realize the company’s mission of engineering remarkably better furniture experiences.
Aamir has a passion for developing and investing in technology companies that solve real-life problems. Prior to founding Article, he co-founded Etilize Inc. which provides mission-critical product data and solutions for retailers, distributors, and manufacturers to power their e-commerce operations. Etilize was acquired by GFK Group in 2009.
Aamir holds a Bachelor of Science (BSc) in Computer Engineering from the University of Alberta, and a MBA from INSEAD.
Fraser Hall
Co-founder and Director at Article
Fraser is also the co-founder and managing partner of Rhino Ventures, Article’s largest external investor.
A lifelong entrepreneur, activist, and technology leader, Fraser is known for bringing order and calm to fiery situations. Fraser has experience co-founding and operating bootstrapped and venture-backed businesses, most notably Article (co-founder, director), Recon Instruments (co-founder, chairman) and Vancouver Founder Fund (co-founder, managing partner).
Fraser holds a Bachelor of Computer Engineering (BEng) from Western University and MBA from the University of British Columbia. An accomplished mariner and animal rights activist, Fraser has served as ship’s captain for the Sea Shepherd organization on many campaigns around the world.
Samuel Prochazka
Co-founder and Director at Article
As a founder and director of Article, Sam works closely with the other founders to drive Article’s long-term strategic goals.
Sam, a serial entrepreneur, is co-founder of several companies in a wide range of fields including real estate software, e-commerce, furniture and bedding products, and medical devices. He presently serves as president and CEO of GoodMorning, one of the first online direct-to-consumer mattress companies.
Sam holds a Bachelor of Science (BSc) in Computer Engineering from the University of Alberta, where he attended with his twin brother and co-founder, Andy, and became friends with fellow co-founder and Article’s CEO, Aamir Baig.
Andy Prochazka
Co-founder and COO at Article
As co-founder and COO, Andy oversees Article’s operations department, which is composed of the retail operations and sales and services team. He works directly with these teams to optimize operational speed and efficiency throughout the company to achieve core business objectives.
Andy has co-founded and managed companies in several distinct fields including SAAS, e-commerce, and medical devices. He is also a co-founder and director at GoodMorning.
Andy holds a Bachelor of Science (BSc) in Computer Engineering from the University of Alberta, where he attended with his twin brother and co-founder, Sam, and became friends with fellow co-founder and Article’s CEO, Aamir Baig. In 2006, he obtained a certificate in Mandarin Chinese from the Beijing Language and Culture University.
PRESS RELEASES
Article Ranks No. 1 on the 2019 Growth 500 for Second Consecutive Year
September 12th, 2019
Article Opens First Canadian Warehouse and Expands In-House Delivery Program
February 4th, 2020
Article Goes the Extra Mile with Final-Mile Delivery
January 24th, 2019
Article Ranks No. 1 on the 2018 Growth 500
September 13th, 2018
Article secures 20 times larger space for new headquarters
March 14th, 2017
Article expands warehouse network to Jacksonville
December 12th, 2017